Mastering Encompass®

Mike Kelleher on Mortgage Marketing, Calculators, and the AI Shift | ICE X25 Interview

• Larry Bailey

Let us know what questions you have. Give us feedback too.

🎧 This is the audio-only version of our podcast!
To watch the full video with screen sharing, visit https://masteringencompass.com — it’s completely free to join!

👉 Watch the video interview here

In this special episode recorded on-site at ICE X25, Larry Bailey hosts a rapid-fire series of interviews with top voices in the mortgage industry—including Mike Kelleher from Adopt The Brand.

Mike has had a professional lifetime of insights, connections, and experiences. Listen to his insights when it comes to predicting how mortgage ad marketing continues to be dominated by simple mortgage calculators and that lenders need to figure how where and how to implement AI. Do you agree?

👉 Visit our Linktree

Larry Bailey - Your Community Advocate
© 2025 Mortgage Workflow Partners Inc. All Rights Reserved.

People on this episode